Sausage and bacon sales plummet by £3m after cancer warning

  
God forbid you were alone and around sharp objects or intoxicating substances.

Sales of the products have plunged by £3million following a report by the World Health Organisation (WHO) that said eating the food is almost as bad as smoking.
IRI’s Retail Advantage weekly data, which measures sales across all of the major grocery multiples, for the week of the announcement (w/e 31 October) and the following week (w/e 7 November) shows a clear impact on sales, with total losses for sausages and bacon alone estimated to be in the region of £3m over the two weeks.
The report by the WHO’s global Agency for Research on Cancer (IARC) essentially declared processed meats are a carcinogen – a claim contested by some meat producers who say that fresh British sausages should not be classified as processed according to the WHO’s own guidelines.
The following week and things were much the same.
The sales reportedly continued to fall sharply the following week and were down by 16.5 per cent. Meat industry experts have revealed that processed meat sales in NZ have remained a healthy constant even a month after the report was released.
Pre-packaged sausage sales reportedly dipped 15.6 percent in the last week of October, as well as 13.9 percent the following week. According to its figures, sales of the tasty meats declined more than $5 million.
In light of this, we took to the streets of Lincoln to ask people whether they had been put off bacon and bangers.
“What came out of our analysis was that premium products were more affected overall”, Wood told The Guardian. “This may have been down to the credibility and science behind the story that resonated more with educated consumers and led them to make more informed (and possibly more expensive) alternative choices”.
OK, so we’re not all nut roast-wielding, tempeh-marinading vegans just yet but we are at least thinking twice before face-planting our BLT sandwiches.

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